Accommodations Tax Advisory Committee

“Travel” and “Tourism” mean the action and activities of people taking trips outside their home communities for any purpose, except daily commuting to and from work. Accommodations tax (ATAX) funds must be used to attract and provide for tourists, and must be spent on tourism-related expenditures. 

ATAX Goals:

1. To design and implement a media campaign to increase overall awareness of Sumter as a destination.
2. Implement an educational program for employees in the hospitality industry, with the goal of increasing visitation to the Sumter community.
3. To increase visitation and tracking performance through an integrated campaign promoting Sumter’s local attractions.
4. To increase visitation and tracking performance through an integrated campaign promoting Sumter’s most notable events.